#HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. Think there would be a problem? blacks commit hate crimes at twice the rate The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Thanks, Jackson. In the UK you notice plenty of Indian/Arab + White couples. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. Which we all know is no where close to being true! It is not uncommon for all adverts in one break to have no white males at all. It would seem that racism is alive and well, and Im not just talking among white people. And, guess what? Hit them where it hurts their profit margins and tell them why youre leaving. Im glad you posted this. One would think the population in America is majority black, with a handful of white women, and very few white men. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. So true in todays canceled culture world..maybe lets cancel the commercials too. Yep. And that the belief in a God or divine spark within is a total lie. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. I HAD EVERY SYMPTOM of DYSPHORIA! Are they implying 3% of their passengers are white, straight males? Good lord its so offensive. Sorry to hear it. Giving in to these groups of people and cults. Even if they use a purple clown. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. I dont believe they are diverse just playing the role. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? In fact, you hardly see boys at all in commercials now. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Just like BLM is a terrorist group. Slavery has existed within all peoples over the world. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. Anyone up for organizing a white history month? Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. I am not a racist. Do you think they diminish celebrating Ramadan because of the Christian minority? Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. (See inset.). Apparently no one has ever wondered about this before. Certainly the George Floyd killing was a catalyst. Amazing. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Love your post, Kinchan. Forbes Communications Council members share strategies for including authentic diversity in marketing. They are force-feeding something that is unnatural. The findings are simply not believable. BARF! There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. Its been that way for ages. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. https://en.wikipedia.org/wiki/Father Some want to throw back the hands of time and bring back the old days. Strong, smart and other traits are totally INDIVIDUAL traits. Thank you! It seems like the kind of thing that should reach a more nominal ratio in time. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. I had to use DuckDuckGo for results to show up. . Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. I cant help wonder if there isnt some political manipulation going on here. Why do so few women work as coal miners? But true. They are trying to do this to push off the negative view of investment houses after the crash. White, yes. I dont even watch the commercials anymore. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." Americans vote with their wallet. There is no hard and fast rule for diversity. (Wouldnt that actually be misappropriation? So confusing.) We respect you and are not part of this! Can I interest you in a Jeremys razor? I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. 4. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. Poll People On What Diversity Means To Them, Whatever happened to asking people? This is a horrible world we live in. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. Perfectly coiffed. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. Awakening normies are providing me with much merriment. They are proud of this daring but appropriate decision. Click the DOWNLOAD NOW button for the full report. Inclusive and diverse campaigns start from within. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. I dont own slaves and neither did any of my ancestors (poor immigrants). Hollywood was not interested in making films with such men as leads. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. Having the belief that you can constantly improve yourself and affect others more positively. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. You can search our content library for case studies, research, industry insights, and more. Sad and creepy, but not surprising. Well, the fair-minded ones do, anyway. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Its gotten so bad that I mute commercials, look the other way, or change the channel now. Just sick of all the whining. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Authenticity is often valued more highly than forced diversity. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. Forced diversity is not working for me. Every other commercial shows father/daughter interaction. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. They earn the most per capita and have the highest education by race. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. Its just around the corner if we dont do something now. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. Good. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. It makes my skin crawl. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. And youre right, racism is racism no matter who is doing it. Great post, Kallock! Predictably, no one commented. Of course they didnt. Period. . But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Because thats whos doing all the robberies . no taxpayer is going to care about my first world problem..lol. I call these internalized values the Five Es and they are presented here: 1. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). not what we are seeing on TV. for the winter. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them. . Ever since George Floyd, it seems that forced diversity has really gotten out of hand. Diversity is great and was much needed in the entertainment industry. Some brands are particularly popular with people of different races. Yes, I agree with the earlier poster in commending you on your courage. Explore the depth and breadth of ANA content through our product subcategories. Enough with their double standards crap. However, that should never mean 90% one race unless that is your target. option. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. You should have a problem. I download free movie torrents, many 50s to 70s westerns. . As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Im pretty sure we have the George Floyd BLM protesters to thank for this. I am a 30 year old White woman and its changed so much over the past 15 years. Yikes. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. This is not about money, or placating the woke mania. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. See, Robert, I think you should have asked me to tackle this subject anyway. The focus is all about diversity and political correctness instead of just making a great product. some stick and become part of the public consciousness. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). There are no white males other than stupid guys! Ill try it some night when I want to get rip-roaring drunk! Imagine if they portrayed the whites as the smart ones who shop where the advertisers say or buy their products and its the blacks who are too stupid not to buy their products and have to be schooled. Its all so twisted, isnt it? Though I will say that Ive been seeing more Asians in commercials than whites now. I think youre right, Kris. I am wondering if there is a way to get this information and observations out to a larger public forum? Use the right people for the message you convey. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. This trend is NOT about money. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. But the point is in The Cranky Creatives response, which is spot on. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? (Another is what Disney has done with the Star Wars franchise in erasing male leads.) Time to turn off the TV. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. But, neither are other labels in society. Im all for diversity but like the author points out, the numbers dont reflect reality. Yes! What marketing genius came up with that concept? As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. it is always so. I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). Yes, I too believe this is an agenda for some, and not just in advertising, either. News outlets? But unfortunately, Big Tech doesnt want us to. And I certainly find it curious how everything has exploded all at once. And lets be succinct here- it isnt the northern border that is the problem. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? I feel myself going down the rabbit hole of racism Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. I was astounded at what had happened to tv since my last road trip. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. A firestorm indeed, Robert. Sooooo, does this mean we can put systemic racism in America to bed now? Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. The neighbors are all black and mixed race. I did contact one company to comment, politely, but received a lame-excuse response. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? If I had a DVR, I would tape the shows and fast forward right through them. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. They would be absolutely crucified for going this route. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. Once in college and law school there were special tutorial programs for every race but white. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. Yeah, the same idea applies here. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Because all they want is welfare. That is the most frustrating part for audiences and movie studios alike. Now are the monoliths totally responsible for all of this? You may have missed my point. Powerful words, Will. Im sure people watching us from other countries have to be like wtf??. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Copyright 2023 Association of National Advertisers-established in 1910. Nope. And insulting not only to our cultures, but to our intelligence as well. When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Diverse thoughts are contagious, and they add significant value to the ideation process. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Not without being called a racist, a misogynist, a bigot, or a homophobe. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. Where were all of these companies five years ago. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Let them know that they have lost you as a customer. So much for fairness and tolerance, yes? they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Or they have a political agenda better served by a belief there are more minorities. 90% of the time its one black shooting another. Its happening already with companies like Disney and Netflix. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Get woke, go broke appears to be ramping up as the culture war boils over. African slavery existed well before the arrival of Europeans. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. One of the best ways to portray diversity in your marketing is to use real customers and . . Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Advertising is just the tip of this rather large iceberg. Are blacks clamoring to work in advertising? Your example is awfully specific. I think a white person wants their race to survive & thrive as much as all other races. For more information about this processing of personal data, check our Privacy and Cookie Policy. Is it any wonder there is less racial harmony now? They hate normal people. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines.
Mama Cozzi Pizza Expiration Date,
Maje Dress Size Chart,
Articles F